:root{--purple:#5B3F8C;--deep:#3E2A63;--ink:#2B2140;--mid:#7759A0;--lav:#A090BE;--lav-l:#D9CFEE;--wash:#F6F3FA;--line:#E4DEEF;--text:#3A2F52;--muted:#5A4D73}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:'Raleway',system-ui,sans-serif;color:var(--ink);background:#fff;line-height:1.5}
img{max-width:100%;display:block}
a{color:var(--purple)}a:hover{color:var(--deep)}
.wrap{max-width:1200px;margin:0 auto;padding:0 24px}
.display{font-family:'Saira Condensed','Arial Narrow',sans-serif;font-weight:800;text-transform:uppercase;line-height:.96;margin:0}
.eyebrow{font-size:14px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--purple);margin:0}
.on-dark .eyebrow{color:var(--lav-l)}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:52px;padding:0 28px;font-weight:700;font-size:16px;text-decoration:none;border:2px solid var(--purple);background:var(--purple);color:#fff;cursor:pointer;font-family:inherit}
.btn:hover{background:var(--deep);border-color:var(--deep);color:#fff}
.btn.ghost{background:transparent;color:var(--purple)}
.btn.ghost:hover{background:var(--purple);color:#fff}
.btn.light{background:#fff;border-color:#fff;color:var(--deep)}
.btn.light:hover{background:var(--lav-l);border-color:var(--lav-l)}
.btn.outline-light{background:transparent;border-color:#fff;color:#fff}
.btn.outline-light:hover{background:#fff;color:var(--deep)}
.btns{display:flex;flex-wrap:wrap;gap:14px}
.dots{position:absolute;pointer-events:none;background-image:radial-gradient(circle,var(--dot,#D6D0E2) 0 var(--r,14px),transparent calc(var(--r,14px) + 1px));background-size:var(--s,64px) var(--s,64px)}
section{position:relative;overflow:hidden}
/* header */
.site-header{border-bottom:1px solid var(--line);background:#fff;position:sticky;top:0;z-index:20}
.site-header .wrap{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:12px 16px;padding-top:14px;padding-bottom:14px}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none;color:var(--ink)}
.brand img{width:52px;height:52px}
.wordmark{font-size:19px;letter-spacing:.06em}.wordmark .l{font-weight:300}.wordmark .b{font-weight:800}
.nav{display:flex;flex-wrap:wrap;align-items:center;gap:6px 26px;font-size:15px;font-weight:600}
.nav a{text-decoration:none;color:var(--ink)}.nav a[aria-current=page]{color:var(--purple);border-bottom:3px solid var(--purple);padding-bottom:3px}
.nav .btn{min-height:44px;padding:0 20px;font-size:15px;color:#fff}
/* hero */
.hero .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:56px;padding-top:72px;padding-bottom:96px}
.hero-copy{flex:1 1 460px;min-width:0;display:flex;flex-direction:column;gap:26px}
.hero h1{font-size:clamp(56px,8vw,104px);color:var(--deep)}.hero h1 span{color:var(--mid)}
.lede{margin:0;max-width:560px;font-size:21px;line-height:1.55;color:var(--text)}
.framed{position:relative;flex:1 1 360px;min-width:0;max-width:480px}
.framed::before{content:"";position:absolute;top:28px;left:28px;right:-28px;bottom:-28px;background:var(--lav)}
.framed .frame{position:relative;border:14px solid var(--purple);aspect-ratio:4/5;overflow:hidden;background:#EDE8F4}
.framed img{width:100%;height:100%;object-fit:cover}
/* press band */
.press{background:var(--deep);color:#fff}
.press .wrap{padding-top:40px;padding-bottom:40px;display:flex;flex-direction:column;gap:28px}
.outlets{display:flex;flex-wrap:wrap;align-items:center;gap:10px 30px}
.outlets .names{display:flex;flex-wrap:wrap;gap:8px 28px;font-family:'Saira Condensed','Arial Narrow',sans-serif;font-size:24px;font-weight:700;letter-spacing:.04em;text-transform:uppercase}
.stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:20px;border-top:2px solid #4A3A68;padding-top:26px}
.stat .n{font-family:'Saira Condensed','Arial Narrow',sans-serif;font-size:56px;font-weight:800;line-height:1;color:#fff}
.stat .t{font-size:15px;color:var(--lav-l);font-weight:600}
.stats-note{grid-column:1/-1;margin:0;font-size:14px;color:var(--lav-l)}
/* generic section */
.sec{padding:96px 0}
.sec-head{display:flex;flex-direction:column;gap:14px;max-width:760px;margin-bottom:44px}
.sec-head h2{font-size:clamp(40px,5vw,60px);color:var(--deep)}
.on-dark .sec-head h2{color:#fff}
.sec-head p{margin:0;font-size:18px;color:var(--text)}
.grid-2{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:32px}
.grid-3{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:28px}
.card{border:10px solid var(--purple);padding:40px;display:flex;flex-direction:column;gap:18px;background:#fff}
.card h3{font-size:36px;color:var(--deep)}
.card p{margin:0;font-size:17px;line-height:1.6;color:var(--text)}
.card .more{margin-top:auto;font-weight:700}
.icon-box{width:64px;height:64px;background:#EDE8F4;display:flex;align-items:center;justify-content:center}
/* band */
.band{background:var(--purple);color:#fff;text-align:center}
.band .wrap{max-width:980px;padding-top:96px;padding-bottom:96px;display:flex;flex-direction:column;align-items:center;gap:24px}
.band p.q{margin:0;font-family:'Saira Condensed','Arial Narrow',sans-serif;font-size:clamp(34px,4.4vw,54px);line-height:1.05;font-weight:700;text-transform:uppercase}
/* tips */
.tips{background:var(--wash)}
.tip{background:#fff;display:flex;flex-direction:column;border:2px solid var(--line)}
.tip-top{background:var(--purple);color:#fff;padding:26px 26px 22px;position:relative;overflow:hidden}
.tip-top .cat{font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--lav-l)}
.tip-top h3{font-size:34px;margin-top:8px;position:relative}
.tip ol{list-style:none;margin:0;padding:22px 26px;display:flex;flex-direction:column;gap:16px;flex:1}
.tip li{display:flex;gap:14px;align-items:flex-start;font-size:16px;line-height:1.5;color:var(--text)}
.tip li b{display:block;color:var(--deep);font-size:16px}
.tip .ic{flex:none;width:44px;height:44px;border-radius:50%;background:var(--purple);display:flex;align-items:center;justify-content:center}
.tip-foot{display:flex;justify-content:space-between;align-items:center;padding:12px 26px;background:var(--deep);color:#fff;font-size:13px;font-weight:600}
.tip-foot .sig{font-style:italic;font-weight:500;color:var(--lav-l)}
.more-row{margin-top:36px;display:flex;flex-wrap:wrap;gap:14px;align-items:center;justify-content:space-between}
/* industries */
.industries{background:#fff}
.industries .wrap{padding-top:72px;padding-bottom:72px;display:flex;flex-wrap:wrap;gap:32px;align-items:center;justify-content:space-between}
.industries h2{flex:1 1 280px;font-size:34px;color:var(--deep)}
.ticks{flex:2 1 560px;margin:0;padding:0;list-style:none;display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:14px 28px;font-size:17px;font-weight:600;color:var(--text)}
.ticks li{display:flex;gap:10px;align-items:center}.ticks li::before{content:"";width:10px;height:10px;background:var(--mid);flex:none}
/* articles */
.article{display:flex;flex-direction:column;border:2px solid var(--line);background:#fff;text-decoration:none;color:inherit}
.article:hover{border-color:var(--lav)}
.article .art{height:190px;position:relative;overflow:hidden;display:flex;align-items:flex-end;padding:24px}
.article .art svg{position:absolute;right:18px;top:16px}
.article .art span{position:relative;font-family:'Saira Condensed','Arial Narrow',sans-serif;font-size:30px;font-weight:800;text-transform:uppercase;color:#fff}
.article .body{padding:24px;display:flex;flex-direction:column;gap:10px;flex:1}
.article .src{font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.article h3{margin:0;font-size:21px;line-height:1.3;color:var(--ink)}
.article .read{margin-top:auto;font-weight:700;color:var(--purple)}
/* about */
.about{background:var(--wash)}
.about .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:56px;padding-top:96px;padding-bottom:96px}
.about .framed{max-width:440px}
.about-copy{flex:1 1 460px;min-width:0;display:flex;flex-direction:column;gap:20px}
.about-copy h2{font-size:clamp(40px,5vw,60px);color:var(--deep)}
.about-copy p{margin:0;font-size:18px;line-height:1.65;color:var(--text)}
.sig-line{font-family:'Saira Condensed','Arial Narrow',sans-serif;font-size:22px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--purple)}
/* credentials */
.creds{background:var(--ink);color:#fff}
.cred-grid{margin:0;padding:0;list-style:none;display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:20px}
.cred-grid li{background:var(--deep);border-top:6px solid var(--lav);padding:26px;display:flex;flex-direction:column;gap:10px}
.cred-grid .h{font-family:'Saira Condensed','Arial Narrow',sans-serif;font-size:24px;line-height:1.05;font-weight:800;text-transform:uppercase}
.cred-grid .d{font-size:15px;line-height:1.55;color:#E4DEEF}
.honors{display:flex;flex-wrap:wrap;align-items:baseline;gap:14px 28px;margin-top:36px;padding-top:28px;border-top:2px solid #4A3A68}
.honors ul{margin:0;padding:0;list-style:none;display:flex;flex-wrap:wrap;gap:12px 32px;font-size:16px;font-weight:600}
/* cta */
.cta{background:var(--deep);color:#fff}
.cta .wrap{padding-top:96px;padding-bottom:96px;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:40px}
.cta .copy{flex:1 1 520px;display:flex;flex-direction:column;gap:18px}
.cta h2{font-size:clamp(40px,5vw,64px)}
.cta p{margin:0;font-size:19px;color:#E4DEEF}
/* footer */
.site-footer{background:var(--ink);color:var(--lav-l);font-size:14px}
.site-footer .wrap{padding-top:40px;padding-bottom:40px;display:flex;flex-wrap:wrap;justify-content:space-between;gap:20px}
.site-footer a{color:#fff}.site-footer .links{display:flex;flex-wrap:wrap;gap:20px}
/* lessons */
.lesson{background:#fff;border:2px solid var(--line);margin-bottom:32px}
.lesson-head{background:var(--purple);color:#fff;padding:24px 26px;position:relative;overflow:hidden;display:flex;flex-direction:column;gap:6px}
.lesson-head .cat{margin:0;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--lav-l);position:relative}
.lesson-head h3{font-size:clamp(28px,3.4vw,38px);position:relative;max-width:820px}
.steps{list-style:none;margin:0;padding:24px;display:grid;grid-template-columns:repeat(4,1fr);gap:28px}
.step{display:flex;flex-direction:column;gap:8px;min-width:0}
.step .pic{position:relative;background:var(--wash);border:2px solid var(--lav-l);margin-bottom:6px}
.step .pic svg{display:block;width:100%;height:auto}
.step .num{position:absolute;top:8px;left:8px;width:36px;height:36px;border-radius:50%;background:var(--deep);color:#fff;font-family:'Saira Condensed','Arial Narrow',sans-serif;font-weight:800;font-size:21px;display:flex;align-items:center;justify-content:center;z-index:1}
.step:not(:last-child) .pic::after{content:"";position:absolute;right:-22px;top:50%;width:11px;height:11px;border-top:4px solid var(--mid);border-right:4px solid var(--mid);transform:translateY(-50%) rotate(45deg)}
.step b{display:block;color:var(--deep);font-size:17px}
.step p{margin:0;font-size:15px;line-height:1.5;color:var(--text)}
.lesson-foot{display:flex;flex-wrap:wrap;gap:6px 20px;justify-content:space-between;align-items:center;padding:12px 26px;background:var(--deep);color:#fff;font-size:14px;font-weight:600}
.lesson-foot .sig{font-style:italic;font-weight:500;color:var(--lav-l)}
@media (max-width:960px){.steps{grid-template-columns:repeat(2,1fr)}.step:nth-child(2n) .pic::after{display:none}}
@media (max-width:640px){.steps{padding:18px;gap:20px 16px}.step:not(:last-child) .pic::after{display:none}.step .num{width:28px;height:28px;font-size:17px;top:5px;left:5px}.step b{font-size:15px}.step p{font-size:14px}}
/* work with me */
.page-hero{background:var(--deep);color:#fff}
.page-hero .wrap{padding-top:88px;padding-bottom:88px;display:flex;flex-direction:column;gap:22px}
.page-hero h1{font-size:clamp(48px,6.4vw,84px);max-width:880px}
.page-hero p{margin:0;max-width:680px;font-size:20px;color:#E4DEEF}
.offer{border:10px solid var(--purple);padding:44px;display:flex;flex-direction:column;gap:20px;background:#fff}
.offer.alt{border-color:var(--mid);background:var(--wash)}
.offer h2{font-size:clamp(34px,3.6vw,46px);color:var(--deep)}
.offer p{margin:0;font-size:17px;line-height:1.6;color:var(--text)}
.offer ul{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:14px;font-size:17px}
.offer li{display:flex;gap:12px}.offer li::before{content:"";width:10px;height:10px;margin-top:8px;background:var(--mid);flex:none}
.offer .btn{margin-top:auto;align-self:flex-start}
.side-card{background:#fff;border-top:10px solid var(--purple);padding:40px;display:flex;flex-direction:column;gap:16px}
.side-card h2{font-size:40px;color:var(--deep)}
.side-card p{margin:0;font-size:17px;line-height:1.6;color:var(--text)}
.side-card .btn{margin-top:auto;align-self:flex-start}
.start{background:var(--purple);color:#fff}
.start .wrap{padding-top:88px;padding-bottom:88px;display:flex;flex-wrap:wrap;gap:48px}
.start .left{flex:1 1 340px;display:flex;flex-direction:column;gap:22px}
.start h2{font-size:clamp(40px,5vw,64px)}
.start .left>p{margin:0;font-size:18px;color:#E4DEEF}
.session{background:var(--deep);border-top:6px solid var(--lav-l);padding:28px;display:flex;flex-direction:column;gap:12px}
.session .t{font-family:'Saira Condensed','Arial Narrow',sans-serif;font-size:34px;font-weight:800;text-transform:uppercase;line-height:1}
.session p{margin:0;font-size:16px;color:#E4DEEF}
.session .price{font-size:24px;font-weight:800}
form.inquiry{flex:1 1 460px;min-width:0;background:#fff;color:var(--ink);padding:36px;display:flex;flex-direction:column;gap:18px}
.row2{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:18px}
form label{display:flex;flex-direction:column;gap:6px;font-size:14px;font-weight:700}
form input,form select,form textarea{min-height:46px;padding:10px 12px;border:2px solid var(--lav-l);font:inherit;font-weight:400;background:#fff;color:var(--ink)}
form input:focus,form select:focus,form textarea:focus{outline:3px solid var(--lav);border-color:var(--purple)}
form .btn{align-self:flex-start;background:var(--deep);border-color:var(--deep)}
.form-note{margin:0;font-size:14px;color:var(--muted)}
@media (max-width:640px){.dots{display:none}.site-header{position:static}.sec{padding:72px 0}.card,.offer{padding:28px}.hero .wrap{padding-top:48px}.framed::before{right:-14px;bottom:-14px;top:14px;left:14px}}